Montenegro is a small Mediterranean country with rich architectural and cultural heritage, diversity of landscapes and climates, and well-preserved natural environment. Naturally well-suited for development of all kinds of tourism, Montenegro is focused on becoming an elite tourist destination. Montenegro is considered one of the fastest-growing tourist destinations.
Almost all economic activities in Montenegro are directed towards facilitating the development of tourism. The Government aims to attract greenfield investments, which should make best use of undeveloped parts of the coast, such as Jaz Beach, Velika Plaža, Ada Bojana and Buljarica. Such investments could potentially reshape the appeal of Montenegro to tourists, making it a highly competitive destination for sustainable quality tourism.
Montenegro can be presented as a destination offering a variety of attractions and all-year tourism is possible by publicising its varied features. Therefore, the Tourism Masterplan of Montenegro is also paving the way for a national development program for nature based tourism, especially hiking and biking, with new infrastructure and services.
Montenegro may be small in terms of area, but it boasts stunning mountainous landscapes, dramatic coast lines, historic monuments and truly beautiful walled towns. The Montenegro coast is just as gorgeous as that of its better known neighbour, Croatia, and it is for good reason that its main tourist destinations can get crowded in summer.